Idea of the project
This climate campaign presents floral illustrations that do not exist like this in nature. In this way, they symbolize the need for unprecedented creativity in addressing environmental challenges. The campaign encourages people not to just give up, but to actively work for a sustainable future. The headline, "Intended as a climate campaign, but then we lost hope," captures the widespread frustration in the face of the overwhelming challenges of climate change. But this very despair becomes the starting point of the message. Hope is not lost as long as we take action.
